"Today is the best day of my life!"  <a target="_blank" href="">@thepitnyc</a>#flatiron #nyc
"Today is the best day of my life!" @thepitnyc#flatiron #nyc
5 days ago
Bird's-eye view of the #Flatiron Public Plaza!
Bird's-eye view of the #Flatiron Public Plaza!
5 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

Read More

What’s New

111New Neighbor: Obicà Mozzarella Bar

New Neighbor: Obicà Mozzarella Bar

On Monday July 21st, Obicà Mozzarella Bar had a soft opening for their New York City flagship restaurant in the Flatiron District. The grand opening is scheduled for Thursday, July 24th. The Flation location is the brand's flagship and is company's 20th restaurant; it joins other locations in Italy, London, Tokyo, and Dubai.

The Mozzarella Bar features four types of Mozzarella: Bufala Classica (delicate), Bufala Affumicata (smoked), Burrata (creamy), and Burrata al Tartufo (with black truffle). The cheeses are made in the Italian region of Campania and are imported twice a week to guarantee the freshest product possible.

For $38, you can have "The Obicà Experience" - a set menu with the restaurant’s best offerings. Menu items are also available a la carte, including cured meats, salads, pizza, and pasta.

Obicà’s hours are Sunday through Wednesday 11:00 a.m. to 10:00 p.m. and Thursday and Friday 11:00 a.m. to 11:00 p.m.

Obicà Mozzarella Bar, 928 Broadway, between 22nd and 21st Streets, (212) 777-2754.

111New Neighbor: J. Gumbo's

New Neighbor: J. Gumbo's

Last week, J. Gumbo’s removed their “coming soon” sign and opened their doors to welcome passersby with free samples and Mardi Gras beads. The location on West 23rd Street is the first New York City outpost for this fast-casual Cajun and Creole brand.

The menu features flavorful gumbo, Creole ratatouille, voodoo chicken, and of course, their world famous drunken chicken. Yes, there is beer in the drunken chicken (though all of alcohol has been cooked out during the simmering process)!

The “J” in J. Gumbo’s stands for “jockey” in honor of the founder who is a retired thoroughbred jockey. More fun facts about J. Gumbo’s Cajun and Creole Cooking Co. can be found on their website here

Open daily from 10:00 a.m. to 11:00 p.m.

J. Gumbo’s, 61 W 23rd Street, between Fifth and Sixth Avenues, (212) 206-8501.

111New Neighbor: DataVision

New Neighbor: DataVision

This summer, the Flatiron District welcomes established midtown business, DataVision, to West 23rd Street between 5th and 6th Avenues. The 5,000 square-foot Flatiron flagship is a "fully connected" consumer electronics showroom.

The retail store’s newly renovated space includes working display units, where customers can learn more about the products with a hands-on approach; a headphone listening station with 25 active headsets; and even a complimentary phone-charging station by Griffin.

The company holds retailer authorizations for top electronic brands, but also serves as an authorized Service Center for Apple, Sony, Samsung, Lenovo, and many more. DataVision offers same day service on most computer repairs and upgrades.

“In the two decades since DataVision was founded, we’ve watched the Flatiron District emerge as the city’s tech hub and a popular tourist and shopping destination,” said DataVision CEO Jimmy Garson. “We look forward to becoming a central part of this exciting community, and contributing our own unique blend of traditional, hands-on customer service with an ahead-of-the-curve shopping experience.”

A completely new and rebranded DataVision online store at  will launch on September 1st and will offer free, same-day delivery in all five boroughs on more than 40,000 products, in-store pickup for online orders, and a customer rewards and a loyalty program.

Hours are Monday through Saturday 10:00 a.m. to 9:00 p.m. and Sunday 10:00 a.m. to 7:00 p.m.

DataVision, 50 West 23rd Street, between Fifth and Sixth Avenues, 888-888-2087.

111ilili Box Introduces Kids Menu

ilili Box Introduces Kids Menu

ilili Box, Chef Philippe Massoud's Eastern Mediterranean outdoor takeaway kiosk in the Flatiron Public Plaza, is launching its first kid's menu this Saturday, July 19th. 

The new menu will offer lunch and dinner every weekend with selections for the entire family. The kid-friendly menu, inspired by ilili Box's more "grown up" Mediterranean fare, will have "Kids Box" meal for $6.43, which includes his/her choice of Mini Falafel Squares, Kafta Balls (a Mediterranean style meatball), or Chicken Nuggets; Phoenician Fries or Tater Tots; and a Chocolate Pudding. The kids' menu will also offer ilili’s signature creamy hommus paired with crunchy baby carrots. 

Mom and dad can enjoy refined sandwiches like Duck Shawarma, Korean Falafel, and Manouche (a rolled flatbread sandwich with fresh tomatoes, cucumbers, olives, yogurt and mint), as well as wine and beer.

ilili Box can be found in the North Public Plaza between 23rd and 24th Streets along Broadway. 

For more information, visit

111LIRR Strike Preparations

LIRR Strike Preparations

The Metropolitan Transportation Authority (MTA) and a coalition of eight unions representing approximately 5,000 LIRR employees have been negotiating a new labor agreement. Should a full strike occur, there will be no Long Island Rail Road service.

The LIRR provides 300,000 trips every weekday. Should an agreement not be reached by July 19th, the MTA has developed a multi-faceted contingency plan to serve LIRR's riders where possible. However, the MTA will not be able to provide enough alternate capacity to serve all of the people who ride the LIRR.

Travel Alternatives

  • MTA has arranged shuttle bus services from designated lots on Long Island to subway stations in Queens, but the number of buses will be extremely limited.  Operation will be during the AM and PM rush hours only and will accommodate only a small fraction of regular weekday peak-hour customers.  This shuttle bus service should be considered only as a last resort. 
  • MTA has also arranged for park and ride lots to be available for carpooling.  Please visit to sign up and connect with others looking to carpool.
  • Those that can telecommute should do so, and the MTA encourages employers to provide this as an option to their employees who live on Long Island. (Click here for a letter a letter from MTA Chairman Prendergast about telecommuting.)

For complete information about the ongoing negotiations and possible strike, click here.

Image via Riyad Hasan


111New Neighbor: Izakaya NoMad

New Neighbor: Izakaya NoMad

Restaurant diversity on West 26th Street continues to flourish in the Flatiron District and rounding out the already eclectic selections on this block is newcomer Izakaya NoMad, a Japanese pub.

Relocated from New York City's Koreatown, Izakaya NoMad features small plates, such as yakitori and sashimi. For the late night crowds, pork-based ramen is available after 10:00 p.m. The bar features a selection of sake, as well as craft and Japanese beers, including Hitachino Nest XH which has been aged in sake casks for three months.

The space features exposed brick and both communal dining and private booths. Colorful murals are found throughout, one of which pays homage to another neighborhood destination, Shake Shack!

Hours are Monday to Saturday from 5:30 p.m. - 12:00 a.m.

Izakaya NoMad, 13 West 26th Street, between Broadway and Sixth Avenue, (212) 213-6258.