Thanks  <a target="_blank" href="">@joyceel29</a> <a target="_blank" href="">@athleta</a>&  <a target="_blank" href="">@theyogashanti</a>for a great class tonight! #flatiron #flatironfitness #fuelingamazing
Thanks @joyceel29 @athleta& @theyogashantifor a great class tonight! #flatiron #flatironfitness #fuelingamazing
6 hrs ago
 <a target="_blank" href="">@joyceel29</a>begins tonight's class  <a target="_blank" href="">@theyogashanti</a> <a target="_blank" href="">@athleta</a>#flatironfitness #flatiron #fuelingamazing #thisisnewyorkcity
@joyceel29begins tonight's class @theyogashanti @athleta#flatironfitness #flatiron #fuelingamazing #thisisnewyorkcity
6 hrs ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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What’s New

111New Neighbor: TD Bank

New Neighbor: TD Bank

TD Bank, America’s Most Convenient Bank®, brings their community spirit to a new branch on 23rd Street and Lexington this week.

A Grand Opening Celebration is scheduled for Friday, July 25th from 11:00 a.m. to 3:00 p.m. There will be free gifts for the first 100 visitors. Other grand opening specials include new account bonus of a $25 TD Bank Visa® Gift Card when you open a new checking account with $250 or more, a bonus CD Rate, a mortgage discount, and the chance to win a $1,000 shopping spree.

TD Bank offers a free coin counting service, free pens, and even dog biscuits. This particular branch was constructed to achieve LEED® certification (Leadership in Energy and Environmental Design) in order to reduce environmental impact.

TD Bank, 131 East 23rd Street at Lexington Avenue, 888-751-9000.

111New Neighbor: Obicà Mozzarella Bar

New Neighbor: Obicà Mozzarella Bar

On Monday July 21st, Obicà Mozzarella Bar had a soft opening for their New York City flagship restaurant in the Flatiron District. The grand opening is scheduled for Thursday, July 24th. The Flatiron location is company's 20th restaurant; it joins other locations in Italy, London, Tokyo, and Dubai.

The Mozzarella Bar features four types of Mozzarella: Bufala Classica (delicate), Bufala Affumicata (smoked), Burrata (creamy), and Burrata al Tartufo (with black truffle). The cheeses are made in the Italian region of Campania and are imported twice a week to guarantee the freshest product possible.

For $38, you can have "The Obicà Experience" - a set menu with the restaurant’s best offerings. Menu items are also available a la carte, including cured meats, salads, pizza, and pasta.

Obicà’s hours are Sunday through Wednesday 11:00 a.m. to 10:00 p.m. and Thursday and Friday 11:00 a.m. to 11:00 p.m.

Obicà Mozzarella Bar, 928 Broadway, between 22nd and 21st Streets, (212) 777-2754.

(Photo via Gothamist)

111New Neighbor: J. Gumbo's

New Neighbor: J. Gumbo's

Last week, J. Gumbo’s removed their “coming soon” sign and opened their doors to welcome passersby with free samples and Mardi Gras beads. The location on West 23rd Street is the first New York City outpost for this fast-casual Cajun and Creole brand.

The menu features flavorful gumbo, Creole ratatouille, voodoo chicken, and of course, their world famous drunken chicken. Yes, there is beer in the drunken chicken (though all of alcohol has been cooked out during the simmering process)!

The “J” in J. Gumbo’s stands for “jockey” in honor of the founder who is a retired thoroughbred jockey. More fun facts about J. Gumbo’s Cajun and Creole Cooking Co. can be found on their website here

On Friday, August 1st, J. Gumbo's will celebrate their official grand opening from 4:00 p.m. to 7:00 p.m. with a jazz band and a number of in-store promotions.

Open daily from 10:00 a.m. to 11:00 p.m.

J. Gumbo’s, 61 W 23rd Street, between Fifth and Sixth Avenues, (212) 206-8501.

111ilili Box Introduces Kids Menu

ilili Box Introduces Kids Menu

ilili Box, Chef Philippe Massoud's Eastern Mediterranean outdoor takeaway kiosk in the Flatiron Public Plaza, is launching its first kid's menu this Saturday, July 19th. 

The new menu will offer lunch and dinner every weekend with selections for the entire family. The kid-friendly menu, inspired by ilili Box's more "grown up" Mediterranean fare, will have "Kids Box" meal for $6.43, which includes his/her choice of Mini Falafel Squares, Kafta Balls (a Mediterranean style meatball), or Chicken Nuggets; Phoenician Fries or Tater Tots; and a Chocolate Pudding. The kids' menu will also offer ilili’s signature creamy hommus paired with crunchy baby carrots. 

Mom and dad can enjoy refined sandwiches like Duck Shawarma, Korean Falafel, and Manouche (a rolled flatbread sandwich with fresh tomatoes, cucumbers, olives, yogurt and mint), as well as wine and beer.

ilili Box can be found in the North Public Plaza between 23rd and 24th Streets along Broadway. 

For more information, visit

111New Neighbor: Izakaya NoMad

New Neighbor: Izakaya NoMad

Restaurant diversity on West 26th Street continues to flourish in the Flatiron District and rounding out the already eclectic selections on this block is newcomer Izakaya NoMad, a Japanese pub.

Relocated from New York City's Koreatown, Izakaya NoMad features small plates, such as yakitori and sashimi. For the late night crowds, pork-based ramen is available after 10:00 p.m. The bar features a selection of sake, as well as craft and Japanese beers, including Hitachino Nest XH which has been aged in sake casks for three months.

The space features exposed brick and both communal dining and private booths. Colorful murals are found throughout, one of which pays homage to another neighborhood destination, Shake Shack!

Hours are Monday to Saturday from 5:30 p.m. - 12:00 a.m.

Izakaya NoMad, 13 West 26th Street, between Broadway and Sixth Avenue, (212) 213-6258.

111NYC Restaurant Week

NYC Restaurant Week

This summer, NYC Restaurant Week is back from July 21 through August 15. Participating restaurants will be serving three-course lunches for $25 and dinners for $38 (beverages, gratuities, and taxes are not included).

The Flatiron District has over a dozen participating restaurants, from eclectic American dishes to modern Indian cuisine, or classic Italian offerings to exotic Asian fare. Check out these Flatiron District locations during NYC Restaurant Week:

1200 Miles
West 21st Street
A Voce
41 Madison Avenue
Blue Smoke
116 E 27th Street
Bread & Tulips
365 Park Avenue South
Dos Caminos
373 Park Avenue South
General Assembly
360 Park Avenue South                     
Giorgio’s of Gramercy
27 East 21st Street
32 East 21st Street     

236 Fifth Avenue
27 West 24th Street

79 Madison Ave
43 West 24th Street   
381 Park Avenue South

19 East 26th Street    

View our map of participating Flatiron locations here.

Bonus: Register your American Express® Card and get $5 back every time you dine out during Restaurant Week! To participate, first register your American Express® Card here*, then use the same Card to dine out at participating restaurants, spend $25 or more, and receive a $5 statement credit!

To find out more about Restaurant Week, visit